Slow Festival History - 2013

A wonderful and still- growing committee of 16 people (all of us volunteers) took on various portfolios and pumped masses of energy and vibrancy into pulling the 2013 Festival together. From the municipal permissions process, pulling the full Festival events program together, press release writing, town-drive Orange campaign, identifying charity beneficiaries, social media campaign, building a new website to pulling the Village Green and all its stalls and entertainment together, our committee covered it ALL!

Having firmly established which events 'worked' and which events didn't, the program included 25 core events. The Goukamma Traverse & Family Trail Run attracted 2 sponsors, as did the Anything that Floats. These events, along with the Drive-in, Street Parade, Dog Walk and Beerpong events attracted even greater numbers- participating and spectating- than 2012.

The Town drive Orange saw even more local businesses turn their shop fronts orange and helped to create an amazing feeling of 'festiveness' and excitement within the town- one couldn't drive through Sedgefield along the N2 and NOT notice it all!

Knysna Tourism's allocated marketing budget for the Festival was split between mainstream marketing with the balance being used to commission local artists to create amazing creatures/creations for the Street Parade. Off a budget of R85k, we were able to create greater visual awareness by means of correx boards and posters throughout Knysna, Sedgefield, George, Oudtshoorn and surrounds, commission 5 local artists/performers/bands to build Parade creations, achieve a media reach of an estimated R1.2M with above and below-the-line advertising and with the help of the various events donations and sales from the Village Green, we donated R12,000 to four local charities; Sedge Mobile Meals, Masithandane, KAWS and Sedgefield Hospice.

Knysna Tourism
The Edge
Des Scholtz