Slow Festival History - 2012
The biggest committee yet- 10 volunteers in total, organising the 2012 Slow Festival was certainly a case of more hands make lighter work…and more positive, dynamic minds and greater action make for a bigger, better Festival! The Village Green officially became the 'Central hub' of the festivities and off a zero budget Lesley Langham gave it the appearance of a R100k event! 2012 saw the introduction of 3 Slow Festival favourites; Anything that Floats, the Drive-in and the Amazing Creatures and Band Street Parade- all of which were high crowd and participant attractions. For the first time, our local community of Smutsville hosted their very own events too; a Choir Competition and the Extreme Funky Hair Challenge- both exceptional events. The Festival was given the colour 'ORANGE' and through this motion, the town and businesses of Sedgefield slowly turned orange before our very eyes- décor, trim, paint, signs! Once again, with additional marketing funding from Knysna Tourism (R75k), media reach included a comprehensive radio campaign with Algoa FM, a professionally planned Facebook and social media campaign, investment in banners and teardrops and additional excellent media coverage in various in-flight and national magazines and regional press, a combined media campaign which grew to an estimated R1.2M media coverage value! Charities supported were Sedge Christian Youth Church, various soup kitchens in Smutsville, KAWS Smutsville spayathon, Sedge Mobile Meals, Masithandane, Elandskraal Educare Centre and the Libere Foundation. One Smutsville Kids Music initiative received funding for musical instruments from Old Mutual.